New Baileys biscotti flavour has joined the liqueur line-up in time for Christmas. It is available six weeks earlier than last year’s hazelnut flavour in a bid to extend the season.
The launch is backed by a £2.5m marketing campaign which includes TV and digital advertising as well as a Facebook promotion.
Biscotti sits alongside mint chocolate, coffee and the aforementioned hazelnut flavour.
According to Nielsen, 60% of last year’s Baileys hazelnut flavour sales were incremental; equivalent to £5m added to the creams category.
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