Nestlé Rowntree is rebranding its Mint Munchies product as After Eight. The impulse packs, rrp 51p, contain dark chocolate with a mint centre. "New After Eight bitesize combines the popular Mint Munchies product with the strength of the After Eight brand," says the Nestlé UK trade communications manager Graham Walker.

"We expect the re-branded packs to therefore attract even more consumers to the product generating incremental sales for retailers."

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