New from United Biscuits is the KP Nutty Nibbles range. There are two variants: Hobnobs & chocolate nut mix (honey roast peanuts, mini McVitie’s HobNobs and chocolate chunks) and fruit & chocolate nut mix (honey roast peanuts, red tart cherries, cranberries and dark chocolate raisins). Both come in 130g sharing pouches, with a recommended retail price of £2.40.
According to AC Nielsen data, the KP Nuts brand is performing extremely well at the moment with sales up 10% to reach £45m. UB says this latest launch taps into the growing consumer trend of sharing snacks at home.
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