Gallaher has added a Black variant to its Benson & Hedges line-up.
Benson & Hedges Black is described as a full-flavour 10mg cigarette. Priced at £4.89, it competes in the value-for-money sector.
It comes in a slide pack, which has been a big hit with smokers of Benson & Hedges Silver.
Explaining the launch, Jeremy Blackburn, Gallaher’s group communications manager, says: "Benson & Hedges Black will appeal to the 70% of UK smokers who prefer the taste of a full-flavour cigarette. Black is all about affordable style and it will be especially popular with young adult smokers."