British American Tobacco has extended its Cutters Choice roll-your-own (RYO) tobacco line- up with the launch of A True Blend.
Made from a modified Virginia blend with no artificial flavours, the line extension is a ’true blend’ that allows adult RYO smokers to experience tobacco without any taste additives. The new line does include humectants however, to ensure the tobacco maintains a higher level of moisture (21.5%) than other currently available 100% additive-free blends. Apparently, a higher moisture level is preferred by UK RYO smokers.
Smokers can find out how Cutters Choice is made on the back of the pouch.
A True Blend is priced at £3.99 for a 12.5g pouch. Price-marked packs are available.
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