Following a successful summer of sales across its core range of original, pear and berry cider, Magners is launching a bold new branding design across all packaging for both the on- and off-trade. The new look sees the return of the traditional green associated with the brand when it first launched in the UK in 2005. It also brings back the classic cider vat imagery inspired by Magners’ cider mill in Ireland.
Paul Condron, marketing director at Magners GB, commented: "It has been important to us to recapture the values at the heart of the Magners brand, while creating a new and contemporary look and feel to the packaging. The new design is more modern, but with references to the cider vats that people associate with Magners."