Pot Noodle is introducing new Brazilian BBQ steak flavour. Pot Noodle marketing manager, Monique Rossi, says: "Brazilian food means two things to our Pot Noodle lads steak and BBQ. By launching a tasty new flavour that epitomises typical Brazilian foods, we’re appealing to our core audience of 16-24 year old guys with an easy way to get the Brazilian BBQ experience." The launch is supported by a £2 million marketing campaign including a new TV commercial. There is also an on-pack promotion giving consumers the chance to win Brazilian-themed prizes across the new flavour as well as on the top four flavours (chicken & mushroom, beef & tomato, original curry and Bombay bad boy). Pot Noodle comes in cases of 12, with rrp of £1.09 per unit.

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