Ginsters is extending its Cornish Bara range with the launch of an all-day breakfast variety.
The Bara is a cross between a sandwich and a pasty, with a filling wrapped in softly-baked bread dough. In the case of the all-day breakfast, that filling is fresh British pork sausage, sweetcure smoked bacon and chopped egg, all in a tomato sauce. It is designed to be eaten hot and requires just 90 seconds in a microwave. Rrp is £1.99. The company’s head of brand marketing, Andy Valentine, says: "The introduction of new flavours is something we’re keen to do to ensure we’re meeting the changing tastes of our customers."