McVitie’s Cake Company is encouraging consumers to ’Bring Out the Cake’ this summer.

The promotional activity, which runs until August, will see consumer sampling at events across the UK.

McVitie’s will be uploading content of people ’Bringing Out the Cake’ to YouTube to further engage with consumers.

In addition, the company has redesigned its packaging to feature a ’Bring Out the Cake’ flash on pack and to include a QR code and URL which will direct consumers to its Facebook page ( Once there, consumers can treat a friend to a free McVitie’s cake voucher which can be redeemed in store.

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