Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
There’s a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.
Britvic is investing £2.4m in a national marketing campaign for the drink from this month through to September. New advertising uses the tagline ’Your brain is 75% water - keep it topped up, stay drenched’.
According to Nielsen data, bottled water is the third largest sub-category in soft drinks, worth 643m in 2006, up 11% on the previous year.