New Aero Caramel is a bar of bubbly chocolate topped with caramel and encased in smooth milk chocolate. The launch later this month will be supported by a £5m media campaign including TV, outdoor and digital advertising, which forms part of Aero’s biggest-ever media spend. Retailers are advised to put Aero caramel on the main fixture next to the milk medium bar, as well as in secondary sitings utilising the new branded point of sale support kit. Rrp for Aero caramel is 56p and it comes in outers of 35.
In addition, a new orange variety has joined the Aero blocks range. Price-marked packs are available at £1.