Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.

The Bunnies will be supported by ads in a variety of women’s titles, as well as at a range of outdoor locations nationwide. The campaign will run from the end of this month until Easter, and will focus on the limited-edition of the novelty during the Easter period.

The Cadbury Dairy Milk (CDM) Caramel Bunny character will appear in the visuals to encourage consumers to ’Catch us while you can’.

Retailers are encouraged to stock up to cash in on the increased consumer awareness.

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