Cadbury has announced that it is sponsoring the London Olympics.

The company is the Official Confectionery and Ice Cream Supporter, and can use the London 2012 name on it products. When the Olympics are on, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic Park.

Rebecca Adlington, pictured above, is one of the British athletes helping to promote the event.

Cadbury chief executive officer, Todd Stitzer, says: "London 2012 is a huge opportunity for all of us to celebrate everything that is great about Britain and to bring local communities together throughout the UK. The Games has the power to excite and inspire."

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