Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.

Over half of shoppers say that a price-marked pack would positively influence their confectionery purchase, according to Kate Harding, the company’s trade communications manager. "The recommended retail price will feature prominently and by stocking them, the average independent retailer could increase their average weekly sales by 32%," she says.

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