Cadbury Trebor Bassett (CTB) is launching a new indulgent product, Cadbury Dairy Milk Melts. The product comprises eight individually wrapped two-segment bars with soft chocolate centres. There are three variants: milk, dark and praline. Rrp is £1.19. Available from September 25, the launch will be backed by a £2m marketing campaign.
Mike Tipping, head of customer relations at CTB, says the launch targets the everyday treats category, which is currently showing strong growth.
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