Gallaher is launching a new 14s pack for its Camel Subtle cigarette brand. The smaller pack size is said to provide the UK smoker’s average daily consumption - which is 14 sticks - and follows the successful launch of the Benson & Hedges 14s last year. The tobacco company says the new format will be good news for retailers as it will encourage daily purchase, helping to drive store footfall.
The Camel brand is said to be growing in demand in the profitable premium cigarette sector, with sales up 11%. Jeremy Blackburn, Gallaher’s trade communications manager, says: "Camel is the fifth largest cigarette brand in the world and performs particularly well in urban areas. Recent Camel Art and Summer limited-edition packs have been a great success and helped to reinforce the quality of the brand."
The new pack size aims to boost this growth further by offering the brand at a more affordable price, with a rrp of £3.65.
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