Tangerine Confectionery has created the Candyland brand to bring together smaller brands under one name. The 44-strong range includes iconic products such as Wham and Dip Dab, which now also have the Candyland name on packs. These are flashed at 65p but there is a ’2 for £1’ offer supporting the launch through the impulse and wholesale channels.
Candyland includes individual territories to create a distinction between confectionery types so there’s Sour Swamp and Fizzington Falls.
A new territory, Wonder-Full Heights, will launch later this year and will be home to Candyland’s NPD products including juicy, sour and fizzy varieties of gums.