Cathedral City, the UK’s number one cheese brand according to Kantar data has a new-look snacking range.
Research found that although consumers liked the old Lunch Pack and Dip & Go packaging, they thought it did not communicate the contents that well.
As a result of the research, the products are now called Cathedral City with Crackers & Pickle and Cathedral City With Pickle. Both sport the brand’s new logo and deeper burgundy colour.
Cathedral City is currently supported by TV, radio and press advertising as well as an on-pack promotion and a new website.