In an exclusive licensing agreement with Dairy Crest, Burton’s Biscuit Company is launching Cathedral City Baked Bites, made with real Cathedral City Cheddar.
Cathedral City Baked Bites are aimed at a broad spectrum of consumers but particularly families with children aged 10-plus. They are available in a snack pack bag of five, rrp £1.69; a large sharing bag, rrp £1.59; and a 35g grab bag, rrp 59p.
Stuart Wilson, chief marketing officer at Burton’s Biscuit Company, said: "This is a fantastic opportunity to create interest in the savoury biscuits fixture. We have invested almost £1m in our new savoury capacity at our Llantarnam factory, putting in place the infrastructure to produce high quality, savoury snack biscuits."