2012-07-30T00:00:00
United Biscuits (UB) is launching McVitie’s Cheddars in a crispy bacon variety. The company’s research found that almost 40% of Cheddars’ buyers also bought bacon-flavoured snacks, which is 34% higher than the average savoury biscuits’ buyer, showing that the flavour resonates exceptionally well with Cheddars’ consumers.
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