United Biscuits (UB) is launching McVitie’s Cheddars in a crispy bacon variety. The company’s research found that almost 40% of Cheddars’ buyers also bought bacon-flavoured snacks, which is 34% higher than the average savoury biscuits’ buyer, showing that the flavour resonates exceptionally well with Cheddars’ consumers.

UB says this demand for bacon-flavoured snacks, combined with the 18% growth currently being seen in the savoury biscuits market (Nielsen data), demonstrates what a key growth opportunity the market is for retailers.

McVitie’s Cheddars crispy bacon flavour come in a roll-wrap format with a recommended retail price of £1.41.

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