Dairy Crest has launched a new Cathedral City Snack Bar into the convenience channel. The 30g cheese snack targets on-the-go shoppers looking for a nutritious alternative to traditional sweet and savoury snacks. The bar is available in Mature and Mature Lighter variants (the latter containing under 100 kcals per bar), in cases of 12 individually bar-coded bars.

The cheese snacking sector is currently worth £41m in the convenience channel with volumes growing 8% year-on-year (Kantar data). And although kids’ products hold the lion’s share, adult snacking products are gaining traction with Cathedral City adult snacking a key driver of growth. The launch of the new Bar will extend the choice of adult snacking cheese within a category where innovation is important for growth.

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