Emmi UK has secured a listing in Total forecourts for its Caffé Latte premium chilled coffee drink. There are three varieties: cappuccino, macchiato and light - all made with Swiss alpine milk. New to the range is a choco latte variant made with Swiss milk chocolate.
All the drinks come in 230ml cups with resealable lids to enable consumers to get a caffeine hit while they’re on the go.
Emmi UK is supporting the range with a £2m spend during 2007. A summer marketing campaign includes radio and press advertising and sampling.
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