The latest limited-edition flavour from Yazoo is Choc Caramel. The launch follows the success of Yazoo Choc Mint, which it will replace. The Choc Mint SKU was a huge hit with consumers, becoming a £1m flavour within just five months in the convenience channel.
Wayne Thompson, customer marketing manager at Friesland Campina, said: "Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try."
The launch will be supported with a digital activation campaign.
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