Nestlé Confectionery has launched the Kit Kat Choose a Chunky Champion campaign.Four new flavours have been launched orange, white choc, double choc and peanut butter and consumers are encouraged to try each one before casting their vote on a dedicated Facebook page. They will then be in with a chance of winning a £100 cash prize.
The Kit Kat Chunky with the most votes by February 24 will become part of the range.
To help the campaign, Nestlé has recruited four comedy actors to each represent a flavour. The activity is backed by a £6m media spend including TV, digital, outdoor and radio.
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