Choozers is the latest launch from the Starburst brand. The new sweets build on the strength of the popular fruit chew but have centres filled with fruity ’ooze’.
There are three varieties: orange & mango, raspberry & orange and pineapple & orange. All are available in bags (rrp £1.25) and sticks (36p).
The launch is supported by a £2.3m TV campaign as well as sampling and a range of pos material.
Coinciding with the launch of Choozers, is a packaging redesign for the rest of the Starburst range. This uses a ’bursting with real fruit juice’ message.