JTI has revamped its Mayfair and Berkeley ranges of cigarettes. According to the company, the new-look Mayfair pack has been updated to give the brand a more contemporary feel and changes include a faded stripe design in the background, a fine silver stripe down the left-hand margin, a smaller, embossed crest in the top right corner of the pack, and a modified logo.
The product itself, which is aimed at the mid-price sector of the UK cigarette market remains unchanged. Rrps are £4.92 for King Size 20s and £4.98 for Superkings.
The premium Berkeley brand is also getting a modern pack design. Changes include a simplified crest logo, modernised font for the Berkeley name and a new two-tone ’chequered’ design across all three variants. The product and price remain unchanged with rrps of £5.62 for 20s and £2.88 for 10s.
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