The Premier League and Coca-Cola GB have announced a three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola GB will activate across multiple brands including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options.

The company will look to enhance the fan experience through physical and digital activations including a nationwide Premier League trophy tour.

In addition, the Premier League and Coca-Cola GB are already working to promote sustainability and recycling, and will use the partnership to work together to continue this. All of the packaging used by Coca-Cola GB is already 100% recyclable and the company is the largest user of recycled plastic in the UK.

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