The go ahead! range has a new Coconut flavour, available in a four-pack, rrp £2.29. The new variant joins Cocoa & Orange and Cocoa & Hazelnut, each made from 100% natural ingredients with no added sugar. Brand owner Pladis says go ahead! has performed strongly in the market since its relaunch last year. Growth was driven by recruiting new buyers, which increased the brand’s penetration to the highest level for almost two years.
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