Coca-Cola is giving consumers the chance to win tickets to live music events every hour of this month. The ’Win gig tickets every hour at Cokezone.co.uk’ activity is appearing on 2ltr, 330ml, 500ml and 330ml multipacks (sixes and eights) of Coca-Cola, Diet Coke and Coke Zero. When they enter, consumers will be asked to select their chosen gig.
As well as entry into the hourly prize draws, entrants will be allocated points which can be redeemed against other music-related products.
According to AC Nielsen data, summer is a good time for cola sales. Last year, between June and August, sales grew by 3.5% year-on-year.