Britvic Soft Drinks is bringing further innovation to the cola sub-category with the launch of Pepsi Max Cino. The new variant combines the no- sugar maximum taste of Pepsi Max with a shot of cappuccino flavour and is available in 500ml and 2ltr bottles and 6x330ml can multipacks.

Research by AC Nielsen has found that low-sugar cola is currently outselling regular cola by 7%, accounting for 52% of all cola sales. Flavoured colas are also driving sub-category growth.

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