Colman’s has revamped its packet sauce range to reassure consumers that the products contain no artificial colours or preservatives, no hydrogenated fats and no added MSG.

There is new natural-look packaging, improved recipes and extra varieties including chicken & mozzarella pasta bake and hunter’s BBQ chicken.

There are also new gravy sachets: beef, chicken and lamb & mint.

Available from this month, the changes will be supported by a £1.5m campaign, including TV ads from September to November, to encourage shoppers to re-appraise the dry sauces category.

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