Ginsters has relaunched its sandwich range with new premium packaging.

The new upmarket card skillets feature a Cornish landscape design and are colour-coded according to flavours, with clear category segmentation between the Deep Fill, variety packs and Simply ranges.

Andy Valentine, head of marketing at Ginsters, said the updated design is aimed at improving communication to both existing and potentially new customers.

“Our new recyclable card skillets convey freshness and will broaden the appeal of the range by building food cues,” he said.

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