A £3m campaign for Southern Comfort this Christmas continues to "celebrate the uniqueness and originality of both the brand and its New Orleans heritage".

Activity includes outdoor advertising at London and Scotland underground stations, online and digital support, as well as a new TV campaign showing the brand’s links to New Orleans.

There are also limited-edition gift cartons available at selected cash and carries nationwide, exclusively for independent retailers. Retailers can request point-of-sale kits to support the brand and encourage consumers to ’Make it a New Orleans Christmas’.

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