Belvita Breakfast is now available in an exclusive format for the convenience channel. The new 150g format contains three 50g packs of the biscuits in two top-selling varieties: milk & cereals and honey & nut. Rrp is £1.49.
Belvita Breakfast was launched in the UK in 2010 and as such created the breakfast biscuit category. Sales are now worth £48m (Nielsen).
The biscuits have been clinically proven to release energy slowly over four hours, when they are eaten as part of a balanced breakfast.
Belvita senior brand manager, Rahul Gursahani, said: "One in three of us currently skips breakfast and Belvita Breakfast is ideal for those rushed mornings that we all experience."