Mornflake is giving readers the chance to win free cases of the first-ever Wallace & Gromit-branded porridge oats.

The cereal company has secured the licence to the popular characters and endeavoured to ensure that its new products appeal to children but also taste great.

Extremely nice porridge oats are available in original and real strawberry flavours (rrp £1.69), made from traditional wholegrain oats. They come in modern and bright packaging, in a shelf-ready format containing six boxes per outer.

Porridge oats have been experiencing huge growth over the past few years and Mornflake says it is committed to helping retailers grow profit.

Ten winners will get four cases each of the new product.