Following the success of Walkers’ Great British Flavours and Great British Takeaways ranges, the snacks company has launched a range inspired by the British roast dinner.
Walkers Great British Dinners range includes three limited edition flavours – Roast Beef & Yorkshire Pudding, Lamb & Mint Sauce, and Baked Ham & Mustard.
The launch will be supported with a £2m TV ad featuring Gary Lineker and celebrity chef Gordon Ramsey, on air from September 22.
Walkers trade marketing manager Nicky Seal said: “We know that limited edition flavours are extremely successful. Both our previous Great British ranges have been hugely successful with Great British Flavours growing impulse sales by 8% and Great British Takeaways by 9%.”
To drive sales and create in-store theatre, Walkers will support the launch with Gordon Ramsey and Gary Lineker themed point of sale material.
Walkers Great British Dinners have a rrp of 27p for a single pack and a rrp of £1.23 for a six-pack containing two of each flavour.