Cadbury Crispello has a new flavour vanilla velvet. The 30g countline comprises three crispy wafer shells with a creamy vanilla filling, all wrapped in Cadbury milk chocolate. Rrp is 50p.

According to Nielsen data Cadbury Crispello, which first hit the shelves in September 2012, is already worth over £4m in countline sales alone, with 26% of buyers being new to the singles market. The recent launch of the Cadbury Crispello sharing bag has further built on this success.

Cadbury Crispello vanilla velvet will be supported by a £2.5m marketing investment, which starts with TV advertising from next month.

One million samples have been distributed to help drive awareness and trial.

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