Cadbury Trebor Bassett has launched Crunchie Blast – the first new product development for the brand in five years.

The bar combines Crunchie honeycomb granules with crisp rice and popping candy, covered in milk chocolate.

Mike Tipping, head of customer relations for Cadbury Trebor Bassett, says: “Crunchie Blast is a great fun new product that builds on the superb taste and excellent feel-good factor of the original Crunchie brand.”

The bar has performed very well in tests, with 79% of consumers keen to try and buy it.

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