Luxury ice cream brand Ben & Jerry’s is splashing out £5m to launch Ben and Jerry’s Core a range of 500ml ice cream tubs with a soft core of sauce.
Supported by the brand’s biggest marketing spend to date including TV advertising in April, Ben and Jerry’s Core comes in three variants chocolate truffle, chocolate fudge and rich caramel. The sauce core is surrounded by two Fairtrade ice creams, which lets consumers customise each spoonful. The three flavour combinations are karamel sutra, dough-ble whammy and berry white. Rrp is £4.99.
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