Cadbury Trebor Bassett’s Easter 2006 range focuses on special gifts, while the ever-popular Creme Egg is back in store and on TV screens from January 1.
This year’s collection aims to build on the success of Cadbury Easter Egg Delight, the premium shell egg range launched for 2005. The luxury shell egg category saw significant growth last year with Delight the best seller. The range is extended for 2006 to include a product at the competitive £4.99 price point. The new egg comes wrapped in an organza silk bag and contains six individual truffle eggs. The range is supported by a £4m multi-media advertising campaign.
In the filled egg category, Creme Egg remains the market leader and is the single best-selling chocolate snacking product between January and Easter. New pos and in-store units are available to help retailers create space efficient, eye-catching displays.
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