Mars Delight is joining forces with nationwide hairdressing brand, Toni & Guy, for a promotion that hits shelves this month.
Running on over 13 million bars, it gives consumers the chance to win one of 100 Toni & Guy makeovers. In addition, there are 100,000 hair care products to be won.
The promotion aims to bring to life the ‘light and fun’ Mars Delight brand proposition to its target audience of female pleasure-seekers.
Bars retail at 36p.