United Biscuits (UBUK) is celebrating McVitie’s Digestives’ heritage as Britain’s favourite biscuit brand with a pack redesign to help retailers to make the most of the patriotic events happening this year. The new design, which will appear from now until September, will show the union flag along with the caption: ’Proud to be British since 1892’. In addition, UBUK is launching a limited line to celebrate the Diamond Jubilee. The McVitie’s Diamond Jubilee assortment tin contains a 475g selection of biscuits. The distinctive tin features the exclusively licensed Royal Mail stamp and has great stand-out on shelf. Recommended retail price is £5.

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