KP Snacks has relaunched Discos to include a new prawn cocktail flavour in multipacks, "punchier" salt & vinegar and cheese & onion flavours, and more impactful packaging. On-pack flashes and lightning bolts communicate the flavour intensity, plus there’s a new logo and more vibrant colours for each flavour.
George Johnston, marketing director of KP Snacks, commented: "We’re confident that consumers will love the bold new look of the Discos range, which will increase on shelf visibility, and ultimately help to increase sales of the brand."
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