Mars’ new Shake ’n’ Snack product comprises 167ml of chocolate milkshake and either a snack-sized bag of Maltesers or two Twix mini bars.
The company says that although Shake ’n’ Snack is an ambient product, offering long shelf life, its eye-catching packaging makes it ideal for display in the chiller cabinet. Bep Dhaliwal, trade relations manager for Mars, comments: "The Shake ’n’ Snack range is very different from anything on the market. We are confident that its novelty value will stimulate consumer interest and drive incremental category growth."
Shake ’n’ Snack, comes in cases of eight. Rrp is £1.29.