Doritos is launching a new ’mystery’ flavour competition where consumers can win £20,000.
Brand owner Pepsico says ’iD3’ is the first ever mystery flavour product to be launched in the UK and has been designed specifically for the impulse channel.
The promotion involves consumers having to buy and try the mystery flavour Doritos. They then log onto www.doritos.co.uk/id3 to enter their unique pack code and guess the flavour.
Consumers who guess the right flavour are entered into a draw for a chance to win £20,000.They also get the chance to win a range of prizes including laptops, mobile phones and games consoles by playing the iD3 online game. Doritos iD3 is available in 40g, 55g and 225g packs.