New from Coca-Cola Enterprises is Oasis Fusion, a range of still water and fruit juice drinks, which have no added sugar and are aimed at women. There are two contemporary flavour combinations: passion fruit & vanilla and fusion berry & elderflower. The launch has £3m-worth of marketing support including sampling.
Meanwhile, new limited-edition Coca-Cola with Lime will be available for six months in distinctive green 500ml and 2-ltr bottles. Following in the footsteps of Diet Coke with Lime, which was launched last year and is now worth £31m, the new variant is supported by a £1.2m campaign, including a new TV ad on air for two months.
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