Mars Chocolate UK has extended its Galaxy Duet range to include Cookies & Cream, Caramel & Shortcake and Toffee & Popcorn variants in a new large block format. Rrp is £1.39. As with the single bars, the large blocks feature two indulgent flavours that consumers can enjoy separately or combined to create a "unique taste sensation"in a format perfect for sharing.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: "Following strong performances from our Galaxy Duet singles, we’re excited to be launching these new large-block variants. As both treating and sharing occasions continue to become more popular, NPD remains a key driver of growth in the block category. We encourage retailers to capitalise on this new development for Galaxy Duet."
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www.mars.com
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