Country Choice’s new Mini Loaf Cakes range comprises four varieties: lemon meringue; carrot; fruit; and double chocolate. Delivered in cases of 24, the ready-wrapped cakes come frozen. They can be defrosted in one to two hours, and once thawed have a 14-day shelf life. Rrp is £1.35.

The company offers two merchandising options available free of charge to retailers with their first four-case order (one of each variety).

There’s a counter-top unit designed to sit near the till and a slimline unit to clip onto chillers. 0800 521366