Kraft Foods is launching Cadbury Eclairs in a new 48g ’handy’ bag in a bid to drive on-the-go sales. This new format is described as "a modern replacement" for the brand’s roll pack. Recommended retail price is 55p.
The bag design emphasises the elements of the product that consumers love the creamy caramel as well as the Cadbury chocolate ’reward’ at the centre.
Zoe Howe, senior brand manager for candy at Kraft Foods, comments: "Cadbury Eclairs are well-loved by consumers and the new impulse format will allow them to enjoy this popular treat during a variety of occasions."
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