Cadbury Trebor Basset is launching its iconic Creme Egg brand in a new bar format which will be available all year round. Cadbury Dairy Milk with Creme Egg combines the ’goo’ filling from Creme Egg with a Dairy Milk chocolate coating.

The launch is supported by a £3m marketing campaign including TV advertising and dedicated Coronation Street credits. New point-of-sale material will also be available. The bar is available to order from April 24 in 49g bars with a rrp of 41p.

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